THE NEPTUNE STORY
In 2007, Jimmie Harrison, owner of Frank and Jimmie’s Propeller Shops (FJ Prop), and Randy Whitesides, a successful entrepreneur, and consultant, discovered the need for better boat lifts for the marine environment.
Frank and Jimmie’s original building in downtown Fort Lauderdale had been outgrown and was leased to a boat lift manufacturer. Through an unfortunate series of events, the boat lift manufacturer went out of business, and Jimmie went to the courthouse to get possession of his building. While Jimmie waited to see the judge, he met a noted marine contractor there, trying to get back several lifts left for warranty repair. In their discussions, Jimmie was told of the need for a boat lift to withstand the marine and tropical environment. The contractor knew FJ Prop’s reputation and encouraged Jimmie to go into the boat lift business.
Jimmie and Randy spent several months analyzing the market and confirmed the need for a better boat lift. As planning continued, the two met David Humphreys, former president of Hi-Tide Boat Lifts. It quickly became apparent that David shared Jimmie's and Randy’s vision, and he joined the Neptune team.
Neptune’s vision was to design, engineer, and build the world’s finest marine lifts and provide world-class customer service to marine contractors and customers. Starting with a clean slate, each boat lift was engineered to provide reliable operation and a high degree of resistance to saltwater, high winds, and frequent use. The lifts were designed for long-term ease of maintenance and repair.
Neptune’s network of over 150 marine contractors and professionals has installed lifts in 23 countries. After outgrowing the two previous buildings in downtown Fort Lauderdale the company purchased a 25,000-square-foot manufacturing facility in 2015.
In 2021 Neptune Boat Lift was welcomed into the Waterfront Brands portfolio of brands alongside ShoreMaster, HydroHoist Boat Lifts, and Neptune Boat Lifts. Waterfront Brands manufactures and distributes to dealers and distributors around North America and provides original equipment manufacturing to diverse industries.