Please also visit our Terms of Use section that explains other terms that govern the use of our websites.

Waterfront Brands (Family of Brands: HydroHoist, LLC, ShoreMaster, LLC, PolyDock Products, Rhino Dock, Neptune Boat Lifts)

This Privacy Policy (“Policy”) describes the Personal Information that Waterfront Brands and its subsidiaries and affiliated companies (“ShoreMaster," "PolyDock Products," "Rhino Marine Systems," "HydroHoist," "Neptune Boat Lifts," “we,” “our,” and “us”) collect, use, share and protect. By visiting, accessing, or using ShoreMaster’s website (“Site”), you accept the policies and practices described in this Policy.

Waterfront Brands is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using a Website, you can be assured that it will only be used according to this Policy.


Types of Information. You may visit this Site without telling us who you are or revealing any personal information about yourself. When you visit our Site, you may provide us with two types of information: (i) Personal information you knowingly choose to disclose that is collected on an individual basis; and (ii) Site use information collected individually and then aggregated regularly you and others browse our Site.

Personal Information. Personal information includes e-mail address, first and last name, home or other physical address, telephone numbers, and other demographic information (“Personal Information”).

Site Use Information. Our servers collect the following website use information: the domain names, operating system in use (e.g., Macintosh, Windows), browser (e.g., Google Chrome, Internet Explorer), and the website referred you to us. This information is aggregated to measure the number of visits, average time spent on the Site, pages viewed, time and date of visits, and other similar information. Neptune Boat Lifts uses this information to measure our Site's use and improve the content of our Site.

Use of Your Personal Information. Neptune Boat Lifts may share, transfer or otherwise disclose Personal Information to third parties; sister companies (affiliates), partners, and their marketing providers. We may have agreements with marketing providers to provide specific services for you. When you request or use such services, we may share Personal Information with the marketing providers. In such cases, we will use good faith efforts to restrict the information provided to the information necessary to provide such services and limit any other use of the information. Consequently, we may transfer your information to countries worldwide, wherever such third parties or we conduct business. We may additionally use, store, disclose, or otherwise process the Personal Information you provide for any legitimate business purpose, including but not limited to:

  • to understand the use of our Site and make improvements;
  • to respond to specific requests or inquiries from Site visitors or our customers;
  • to obtain parental consent from visitors under 18 years of age, where necessary;
  • to provide any necessary notices to our visitors or their parent or guardian;
  • to protect the security or integrity of our Site when necessary;
  • to send you notices, promotions, and solicitations regarding the Site and products and services;
  • to provide product and marketing surveys to determine your present and future needs;
  • to aid in providing customer service or warranty assistance;
  • to send brochures, catalogs, and other marketing materials;
  • to share with you information with a third-party dealer to follow up regarding a product inquiry, upcoming events, and for other promotional purposes;
  • to share information with third-party service providers to process credit card payments, host, manage and service our data; and
  • to communicate with you about your purchase, account information, or customer service needs.

We, or our hosting provider, may also share aggregated demographic information with our users, our affiliated organizations, and other organizations we do, or contemplate doing, business. Such information is aggregated and is not linked to any information that can identify individual users.

This Policy addresses some types of information, means of collecting information, and uses of information that may not presently apply to one or more of our Sites. We tell you about these types of information, means of collecting information, and uses of information because we want to maintain flexibility in offering additional features without having to revisit our terms and conditions or privacy policy every time we revise a site or offer new functions. No description of any type of information means of collecting information or using the information will require us to collect any particular information, make any particular use of any information, or offer any particular functionality through any Site.

Opt-in or opt-out from receiving electronic communications from us: If you no longer want to receive marketing-related emails or mobile text messages from us on a going-forward basis, you may opt-out of receiving these marketing-related emails or mobile text messages by changing your preferences in your account settings or following the unsubscribe prompts from within the messages themselves. If you have provided your information to Neptune Boat Lifts, and opt-out, Neptune Boat Lifts will put in place processes to honor your request. This may entail keeping some information for the purpose of remembering that you have opted-out.



From time to time, we may use Personal Information provided through product registration to request marketing information from you using surveys, solicitations, or contests. Additional information requests may include contact information (e-mail address) and demographic information (such as the number of family members and income ranges). Participation in surveys, solicitations, or contests is completely voluntary, and you, therefore, have a choice as to whether to disclose any information. Solicitations may take the form of mailings via U.S. mail or other couriers or e-mail (if provided).



Definition of Cookies. Similar to other commercial websites, a technology called “cookies” may be used to provide you with tailored information. A cookie is a small piece of data that a website can send to your browser, which may then be stored on your hard drive, so we can recognize you when you return. A cookie can contain information about you, your computer, your browser, your session, the website you visit, and other information about you or others who use, or have used, the computer or browser you use to access the Internet. The goal is to save you time and provide a more meaningful visit.

Link with Personal Information. If any, the cookies we use are not linked to any Personal Information while using our Site unless you have permitted us to link Personal Information to one or more cookies. You give us that permission any time you register on our Site or identify yourself or the computer you are using through our Site. When this permission is given, the cookies we use may link your personally identifiable information with our site's pages.

Notification and Rejection of Cookies. You may be able to set your browser to notify you when you receive a cookie. Most browsers permit you to disable or reject cookies. You can do this by setting the preferences in your browser. If you set the browser to reject cookies, you can use this Site, but you may not be able to use the full functionality or take additional time to utilize such functionality. Use the “help” feature of your browser to obtain more information about refusing cookies.



We, or our hosting provider, may collect traffic information from visitors for statistical analysis and Site improvement. When you access our Site, We, or our hosting provider, we may collect information about your visit in a server's log file. Logfile information may include, but is not limited to, Internet Protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and the number of clicks. We, or our hosting provider, use this information to analyze trends, administer sites, track users’ movements in the aggregate, and gather demographic information for aggregate use. IP addresses and other log file information are not linked to Personal Information. We do not try to track users or to identify users individually, except as otherwise stated in this policy. Still, we, or our hosting provider, review this information to understand overall trends and determine what kinds of content are popular and useful to users.



When you use a link to go from our Site to another website, our Policy is no longer in effect. We do not operate those websites. We cannot control the information that the operators of such websites gather or what the operators of such websites do with the information. We are not responsible for the website's privacy practices linked to or from our Site, nor for the information or content contained therein.



Where we collect nonpublic Personal Information from you, we, or one or more of our service providers, use industry-standard encryption and security standards to protect such information. You can tell whether encryption is being used by noting the “locked” or other status indicators on the browser you are using. If the browser you are using does not indicate that the session is secure (e.g., by displaying https:// in your location field), you should assume that the connection is not secure and that third parties could intercept the information shared by you and us during that part of the session.

We also use commercially reasonable efforts to protect user-information offline. All sensitive user information is maintained in our offices or at our information technology provider(s). We cause access to servers and connections to be limited by key or other access. Only employees or agents who need the information to perform specific functions are granted access to Personal Information. We use reasonable efforts to ensure that our employees and agents are informed of our security and privacy practices.



We will use commercially reasonable efforts to timely make any changes you request. Such compliance may involve batch processing and other processes that take 30 days or longer. If you require an immediate change to your Personal Information and cannot make such a change using the available Site resources, please contact us. If you opt not to receive such communications or allow us to share your information and then give your Personal Information to us again using the Site or under other circumstances that permit us to use your information, we will regard your opt-out as rescinded.



Notwithstanding anything else in this Policy to the contrary, we may collect Personal Information and use such information in ways other than those described above if we are required to do so by law or if we deem it advisable in the course of assisting law enforcement activities or protecting our Site(s) or other property.



In addition to the cookies listed above, third parties may also set cookies when visiting the Site. In some cases, that is because we have hired a third party to provide services on our behalf, such as payment processing for credit card billing. Because your browser connects to those third parties web servers to retrieve that content, those third parties can set or read their own cookies on your device. They may collect information about your online activities across websites or online services. To control cookies from those third parties, visit their sites. 



Neptune Boat Lifts utilizes the services of third parties for personalized advertising. Personalized advertising allows us to send you personalized advertisements about our products and services on another website you may visit on social media networks such as Facebook, personalized emails, and other electronic and non-electronic methods.

For more information about personalized advertising, click here. Neptune Boat Lifts utilizes personalized advertisements only for products and services by Neptune Boat Lifts and its affiliates and does not allow third-parties to utilize your personally identifiable information for any other purposes that are unrelated to the products and services of Neptune Boat Lifts and its affiliates.


Opting Out of Personalized Advertising

You can opt-out of personalized ads from many companies using an opt-out tool from the Network Advertising Initiative (NAI) by clicking here. Certain other companies (such as Google, Facebook, Twitter, and LinkedIn) may require that you visit their sites directly to opt-out.


Limitations of Opting Out of Personalized Advertising

If you delete opt-out cookies from your browser (e.g., clearing all cookies), buy a new computer, change web browsers, you may need to renew your opt-out choices. Also, certain browser settings, such as those that limit cookies' duration, will limit how long your opt-out option will last. You may need to renew your opt-out options whenever your browser resets your cookie settings.



When you interact with our Site, such as by requesting information or purchasing our products, we will collect your Personal Information and analyze it to build individual profiles. We use third-party tools to help us build the profiles of customers and those we think may be interested in purchasing our products in the future.



In certain situations, we will share your Personal Information with third parties. These situations include:

Third-Party Service Providers. We use third-party partners to help us operate and maintain our Site, market, and sell our products and services. We may also share Personal Information with our service providers for our business (such as website or database hosting, e-mail service providers, analytics companies, credit card processing companies, and other similar service providers);

Lawful Requests. To comply with laws or to respond to lawful requests and legal process;

Protection of Rights and Property. To protect our rights and the rights of our customers and others, including to enforce our agreements and policies;

Emergency. In an emergency, including to protect the personal safety of any person; and

Business Transfers. For a business deal (or negotiation of a business deal) involving sale or transfer of all or a part of our business or assets (business deals may include, for example, any merger, financing, acquisition, divestiture, or dissolution transaction or proceeding). In the event of an insolvency, bankruptcy, or receivership, Personal Information may also be transferred as a business asset. If another company acquires our company, business, or assets, that company will possess the Personal Information collected by us and will assume the rights and obligations regarding your Personal Information as described in this statement.



We may gather data by excluding Personal Information so that the data is not personally identifiable. This data is collected on an aggregate, anonymous basis and helps us improve our Site. Upon creation, Neptune Boat Lifts becomes the owner of the de-identified data.



We may link to other websites. We provide these links as a convenience, but we neither control nor endorse these linked sites. Since we do not control these sites, we are not responsible or liable for such sites' privacy practices or content. This Policy only applies to information collected by us.



The Site is not directed or intended for children under 13 years of age. We do not knowingly collect Information from children under 13 years of age. If we become aware that a child under 13 has provided us with information, we remove such information and terminate the child’s account.



We use various security measures. However, no security system is impenetrable. We do not warrant that your Personal Information will be completely secure and will not be intercepted.



We are controlled, operated, and administered from offices in the United States. We make no representation that the Site or its material or content are appropriate or available for use outside the United States. By using this Site, regardless of where you live in the world, you consent to have your information, including without limitation, your personal data, transferred to and processed in the United States, and allow us to use and collect your Information in accordance with this Policy.



Neptune Boat Lifts is headquartered in Fergus Falls, Minnesota, in the United States. If you have questions about the collection of your Personal Information, you may contact us at:

228 SW 21st Terrace

Ft Lauderdale, FL 33312

(954) 524-3616



This Policy was last updated on 03/23/2021. Your use of the continued Site following an update of the Policy shall be deemed your acceptance of any policy changes.